Like most things that get tied to popular trend, coffee experiences a wide pendulum swing when it comes to what is in vogue at any given moment. From the big American coffee can brands of the early twentieth century to the widespread popularity of the Pacific Northwest roasters that swept the nation in the 80s and 90s, paving the way for every Third Wave coffee roaster pushing the limits and boundaries of what flavors are possible in coffee today — the only constant is that there is no single answer to the question of what coffee is best. There is a time and a place for every type of coffee, and we’re proud of each coffee we roast, but we often find ourselves nostalgic for a simple cup of dark, rich coffee that pays homage to our own first coffee memories.
Midnight Oil is the manifestation of our memories about coffee. It’s the coffee our grandfathers drank from dusty mugs in the wood shop. It’s the coffee slowly simmering in the percolator on our grandmothers’ stove. It warmed our hands on chilly mornings fishing on the lake, and kept us going as we learned how to clean a carburetor on our first car.
We drank Midnight Oil throughout the night studying for exams, and it fueled our hopeful conversations with friends about our plans for the future. We drank Midnight Oil at diners over eggs, at weddings, at funerals, and driving through the night to celebrate old friendships almost forgotten.