We approach coffee with a balance of the objective and the emotional—the bullet point details of a coffee’s origin and flavor profile balanced with the feelings evoked when we share it with friends. We approach sourcing green coffee with a similar balance: one of accountability and relationships. Accountability in coffee sourcing means transparency, and fair, quality-based pricing to build sustainability and resilience throughout the supply chain. Relationships allow us to attach a face and a name to that accountability, and tell a compelling story that allows our customers to connect to the farmers who grow the coffee they drink. It is easy for roasters to glamorize this process and use it purely as a marketing tool, but we strive to build something deeper; meaningful relationships built on handshakes and face to face interaction.